Companies to blame for nuisance calls and texts can be fined up to £500,000 under tough new regulations being introduced.
Changes to the current law - which has been described as "a licence for spammers and scammers" - will make it easier to impose hefty sanctions.
From 6 April the Information Commissioner's Office (ICO) will no longer have to prove that unwanted messages are causing a "substantial damage or substantial distress" before taking action against those responsible.
The Government is also hoping to introduce measures to hold board level executives responsible for nuisance calls and texts.
"For far too long companies have bombarded people with unwanted marketing calls and texts, and escaped punishment because they did not cause enough harm," said Digital Economy Minister Ed Vaizey.
"This change will make it easier for the Information Commissioner's Office to take action against offenders and send a clear message to others that harassing consumers with nuisance calls or texts is just not on."
Which? led a taskforce last December which called for a review of the rules in order to act as a stronger deterrent to rogue companies.
Its executive director, Richard Lloyd, said: "These calls are an everyday menace blighting the lives of millions so we want the regulator to send a clear message by using their new powers to full effect without delay.
"It's also good news that the Government has listened to our call and is looking into how senior executives can be held to account if their company makes nuisance calls."
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